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Hiring across channels expands brand potential

from MarketingDaily via MediaPost

Let's talk about shopping. How do you shop? Do you tend to shop exclusively in one store; are you loyal to one retailer, one brand or one designer? Or like most of us, do you go anywhere you can to find your favorite lipstick, dress or T-shirt? One of the biggest challenges today for retailers is customer loyalty, and the ability to retain your following while attracting new customers. more

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