Advertising your book on Facebook or Goodreads
from The Passive Voice
Many authors have received pitches from Facebook or Goodreads about buying advertisements and wondered how well those work. The most common type of ad FB or GR offers is called a Cost-per-Click ad or CPC. Your ad appears all over the place, but you don't pay unless someone clicks on your ad and is connected to wherever you decide to send them to learn more about (and hopefully buy) your book.
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