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New research startup to identify key traits in MMO players

from Gamasutr

Researchers at the University of Minnesota have signed an agreement to launch a new analytics software startup that will identify key traits in MMO players, and allow developers to enhance user experience. Ninja Metrics, the technology designed by University of Minnesota computer science and engineering professor Jaideep Srivastava and University of Southern California associate professor Dmitri Williams, will enable game creators to better understand their players' psycho-social motivations. more

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