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Successful Sunday strategies outlined in new report

Concentrating on Sunday readership has helped dozens of newspapers raise circulation in the most recent reporting periods, with many reversing declines that had threatened drops in preprint audience for advertisers. By developing new Sunday comprehensive strategies, newspapers have successfully positioned themselves to attract new readers, boost profitability and give advertisers extended reach in their markets. A new NAA report explores formulas that have generated increases in Sunday readership at The St. Petersburg Times and measurable circulation gains across a number of Gannett markets. more

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