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How geodemographics has changed over 40 years

from Directions Magazine

More than 40 years ago, marketers employed "the power of location" to help answer key questions: Who are my customers, where do they live, what media do they consume, and how can I find more of them? Originally, ZIP codes, and eventually addresses, were used to pinpoint a customer's location and enable calculations to determine the distance consumers travel to a business, to find pockets of high potential customers and to target door-to-door advertising. more


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