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What a custom app could mean for your practice

from DentistryIQ

The Yellow Pages, radio, television, mass mailings. These are but a few of the ways dentists typically get the word out about their practices. But how effective are these marketing methods? It's easy to spend thousands of dollars on advertising, only to come up way short on the ROI. Often, it is little more than an expensive roll of the dice. When telephone was a monopoly, the Yellow Pages were the only game in town. Now, Internet advertising is the standard. These days Facebook is the norm, and to not have a website is unthinkable. Yet many professionals are missing out on the single most important revolution since the Internet. While we have been staring at our office and home computers, smartphones and mobile computer devices quietly have conquered the market. more


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