Big data: It's about the data, not the big
from Smart Data Collective
Big data is not about volume, though it may certainly be voluminous. The accent is really on the second part, the data. The term applies to many new and varied data sources such as RFID, Geospatial, Smart meters, social network data and web logs. Yes, this data can be big but, more importantly, it provides a source of very rich analytical opportunity.
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