US demand for labels to reach $20 billion in 2015
from Packaging Digest
U.S. label shipments are forecast to rise 4.8 percent annually to $20 billion in 2015. The pressure sensitive segment will continue to dominate output, accounting for more than 70 percent of the total. Although pressure sensitive labels will expand at a healthy rate, they will continue to face growing competition from alternative labeling methods such as stretch sleeve, heat-shrink and in-mold labels.
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