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From Christ to Coke

from Prospect

The Greek word "icon" now seems to denote any thing, person, or idea that is, for whatever reason, a center of attention, and which has acquired a significance that raises it above the flow of ordinary events. It may be difficult to put this significance into words; but the crucial thing is that an icon is common property. For Martin Kemp, however, the religious icon is only one example of a much more widespread phenomenon, addressed in his new book Christ to Coke: How Image Becomes Icon. more

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