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Grocers balance higher costs with consumers looking for deals

from The Wall Street Journal

Supermarket chains, many of which face a 4 percent rise in food costs this year, are being forced to reconcile raising prices with potentially losing shoppers to rivals who hold the line. In this balancing act, chains including Whole Foods Market Inc., Safeway Inc. and Supervalu Inc. say they are trying to make promotions more effective, be mindful of where they raise prices and work out better deals with vendors. more

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