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How Kraft will market its grocery business after the split

from Advertising Age

Kraft Foods CEO Irene Rosenfeld signaled the food giant will continue to aggressively market its North American grocery brands, even after the business is severed from its faster-growing global snacks unit in a split planned for the end of next year. "If you believe that there is a new normal of slower consumption growth in North America — and we do — certain capabilities will be even more important in the future," Rosenfeld told analysts at Barclays Capital's Back-to-School Consumer Conference. more

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