Retailers, relax it will be a decent holiday
from Marketing Daily via MediaPost
A funny thing happened on the way to the fourth quarter: Instead of the gradually building economic recovery most retailers had been anticipating, lousy economic headlines cast a cloud over Christmas before they had a chance to put out their Halloween candy. But not everyone is downbeat. "We're actually pretty optimistic for Christmas, and the fourth quarter as a whole," said Craig R. Johnson, president of Customer Growth Partners, a retail consultancy based in New Canaan, Conn.
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