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Bare facts

from The Economist

Ever since Christopher McDougall's book "Born to Run" hit the bestseller lists in 2009, Zappos, an online shoe retailer, has struggled to keep up with demand for minimalist footwear. Consumers embraced their light-weight, super-thin, puncture-resistant soles with zeal, merrily dismissing decades of conventional wisdom about the virtues of supported arches and cushioned heels. Biomechanics experts and podiatrists, as well as legions of joggers, began asking whether relying on such fripperies, long plugged by the shoe industry, really is the best way to run. more


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