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How to self publish (and seem like you're not)

from The Huffington Post

It all started with a question: Could a self-published author have the best of both worlds? The freedom to evolve a book "brand," interact with readers directly and control every aspect of the creative process — while still endowing that brand with a sense that it was a huge, group effort, with lots of support from editors, PR-people, and other mysterious higher-ups who make the literary world go round? more

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