Spending in Hispanic media increases to $4.3 billion
from Broadcasting & Cable
Spending in Hispanic media rose 14 percent to $4.3 billion in 2010, according to a new study by the Association of Hispanic Advertising Agencies. The 14 percent gain nearly reversed a two-year slowdown in Hispanic ad spending, but Hispanic media's share of overall spending slipped slightly to 5 percent, from 5.4 percent.
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