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'Football Challenge' raises substantial revenues

Last fall, a Wisconsin television station wanted to create a contest that would last throughout football season and capitalize on the popularity of the Green Bay Packers (the eventual 2011 Super Bowl champion). The "Football Challenge" quickly became the station's top revenue producer, generating $25,000 during the five-month promotion. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this and other revenue case studies are available for $24 for three months. more

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