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JCPenney introducing Foursquare, QR promos

from MarketingDaily via MediaPost News

JCPenney is welcoming the holiday season with a handful of new digital initiatives, which it hopes will bolster sales both online and at its 1,100 stores. First, the Plano, Texas-based retailer says it will expand its popular Salvation Army Angel program, an online charitable effort. On Thanksgiving Day, every person who adopts a Salvation Army Angel at jcp.com generates a $50 donation, up to $400,000. And every person who uses Foursquare to check in at a JCPenney store on Black Friday triggers a $25 donation, up to $100,000. more


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