Magazines pull back on tablet bells and whistles
When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. Now that the field is growing, however, many magazines are rethinking their strategy and taking a simpler tack. Some publishers say research supports the more straightforward approach. "Interactive elements are valuable to [readers], but they're a secondary benefit," says Steve Sachs, executive vice president of consumer marketing and sales at Time Inc.
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