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Anderson dropping 2 brands to focus on Anderson, Virginia Vintage

from Flooring Insider

Anderson Hardwood Floors has announced a brand restructure that consolidates the company's four brands down to two. The Appalachian and Biltmore brands will be discontinued in favor of the Anderson and Virginia Vintage brands. According to Scott Sandlin, Shaw's vp business development, hard surface, the move will involve retrofitting displays, reducing the remaining lines down to top-performing SKUs from all four brands, lowering the price on existing products and rolling out new marketing programs. more

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