6 rules to help CIOs, CMOs be smart partners
The chief information officer and the chief marketing officer should share the new title "chief revenue officer," and they should both be held accountable for reaching revenue targets. This suggestion, offered by marketing expert Tim Pearson, gets to the heart of the need for better cooperation between IT and marketing. It's an imperative that's all the more urgent now that e-commerce and digital marketing have emerged as the big revenue drivers in so many industries. Trouble is, CIOs and CMOs too often compete.
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