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Dole dares consumers to 'go bananas' in 2012

from Progressive Grocer

Dole is determined to get Americans to go bananas every day. Although nearly 90 percent of U.S. households already buy bananas on a regular basis, the Westlake Village, Calif.-based produce giant wants all Americans to make bananas part of their daily routine in 2012. The year-long initiative aligns with Dole's long-time goal of bettering the public's nutritional health through greater consumption of fresh fruits and vegetables. more


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