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Study: Fitness benefit gains insurers healthy elderly

from Bloomberg Businessweek

The offer of a fitness club membership is helping insurers including UnitedHealth Group and Humana draw healthier and less-costly patients to their Medicare programs, said researchers reporting in the New England Journal of Medicine. The study found 35.3 percent of new enrollees in a fitness membership benefit plan reported "excellent" or "very good" health, compared with 29.1 percent in the group without the benefit. more

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