Telling the logistics story
from DC Velocity
Peter Bradley writes, "I don't know how often I've had conversations with folks in the logistics and supply chain professions who've related some version of what I call the 'cocktail party exchange.' Amid the usual small talk, someone asks what you do for a living, and you mention logistics or material handling, or transportation, or supply chains, and the response is a puzzled look and a follow-up question on what exactly that's all about. The short answer might be to invite your interlocutor to look around."
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