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The church and social media

from Church Executive Magazine

While many church leaders have adopted social media in some capacity, many continue to resist Twitter, Facebook, LinkedIn, or even starting a blog. They cite lack of time, lack of knowledge or training, or lack of direct application as noble reasons not to allow any distractions from the work of ministry. The fundamental flaw is that ministry begins when we connect with other people. And people are increasingly choosing social media as their preferred method of interaction. Social media is here to stay and is no longer optional. Leaders must choose to break free of their preferences and adapt to new means of communication if they wish to be heard and to continue to be relevant. more

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