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Female shoppers wield more power, influence than ever before

from Convenience Store News

The core demographic for convenience stores may be males, but a new study is cautioning retailers not to overlook female consumers. According to the research study published by Fleishman-Hillard International Communications in conjunction with Hearst Magazines, today's American female consumer has increased her impact as a receiver, broadcaster and influencer of key information. The study points to a female consumer's ever-expanding social circle and the unique way she buys across categories as key factors in her importance as a shopper. more

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