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Pet owners shopping around

from Marketing Daily via MediaPost News

Pet product marketers and retailers might want to rethink their strategies due to an increasingly competitive marketplace, according to Packaged Facts. Pet owners are shopping around, says David Sprinkle, publisher of Packaged Facts. Data from Packaged Facts' September 2011 Pet Owner Survey data show that 47 percent of pet product buyers shop for these items at a variety of stores. more

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