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A breakfast run for the border: Taco Bell starts slinging eggs in the morning

from The Associated Press via San Jose Mercury News

Taco Bell, the fast-food chain that caters to late-night snacking, is making a play for the breakfast crowd. The Mexican-style restaurant chain recently introduced a breakfast menu at almost 800 restaurants, mostly in nearly a dozen Western states, including California. The rollout adds to the scramble among fast-food heavyweights competing for the morning allegiance of on-the-go consumers. more


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