5 ways to successfully break the rules in packaging design
from Packaging Digest
Rapid commoditization of products in every category. Customer churn. The economy a roller coaster. All moving at Mach speed. It's enough to make marketers crazy. Yet, brand building has to remain the focus no matter how challenging the consumer environment is. Assessments must be made about where products are in the life cycle. Solid performers need incremental improvements. Would they also benefit from contemporized packaging? If so, how far should a package refresh be taken?
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