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New KLEENEX pack has a cool touch

from Packaging Digest

Graphic Packaging Intl. and Kimberly-Clark evaluated laminated HoloPRISM paperboard for the requirements of printing, converting and filling for KLEENEX tissues. Together, Graphic Packaging International and Vacumet worked hand in hand to provide Kimberly-Clark with a unique holographic brushed aluminum pattern that is tinted with a hint of a blue hue that conveys the benefit that is in these tissues. more

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