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Brand differentiation more critical than ever

from Packaging World

That's the conclusion drawn by Robert Passikoff, president, Brand Keys, based on the findings in the Brand Keys 2012 Customer Loyalty Engagement Index (CLEI). For all 30 brands tracked in the Beverage category, attributes relating to "drinkability" and "brand value" are exerting the strongest impact on customer decision-making, category-expectations, and engagement with brands. more

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