Colleges Obsess Over Rankings; Students Shrug
from The Associated Press via USA Today
When U.S. News & World Report debuted its list of "America's Best Colleges" nearly 30 years ago, the magazine hoped its college rankings would be a game-changer for students and families. But arguably, they've had a much bigger effect on colleges themselves. Yes, students and families still buy the guide and its less famous competitors by the hundreds of thousands, and still care about a college's reputation. But it isn't students who obsess over every incremental shift on the rankings scoreboard, and who regularly embarrass themselves in the process. It's colleges.
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