Baby boomers, not millennials, most comfortable shopping CPG online
from Drug Store News
Fifty-two percent of shoppers ages 50 to 54 years lead the charge when it comes to purchasing health and beauty products online, and 29 percent of shoppers ages 45 to 49 years are purchasing more food and beverage products online than any other age group, according to The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.
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