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Engage staff, educate front line, increase profits

from Triple Pundit

Claudia Capitini, the aptly named sustainability maven at Eco-Products, had a problem. She knew, as smart companies do, that sustainability is the path to greater prosperity and profitability. But with a large sales staff that had no formal training in sustainability, Capitini needed to enhance their understanding of the environmental attributes of the company's products so they could sell them effectively. more

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