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Wheaties unveils retro cereal boxes

from Packaging Digest

In its continued celebration of championship performance, Wheaties, the Breakfast of Champions, is releasing three new Wheaties boxes featuring retro images of former Wheaties Champions Muhammad Ali, Bruce Jenner and Mary Lou Retton. Since achieving their world champion status, these three athletic legends have continued to inspire America's future athletes. Each has also maintained a deep appreciation for the role nutrition played - and continues to play - in their performances. more


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