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Rebranding a religion is hard to do, and not always successful

from Religion News

Did leaders of the Southern Baptist Convention hurt their missionary cause by opting not to change the denomination's name to something a bit more, well, marketable? Maybe, but as the advertising executives of Madison Avenue in New York could attest, as tempting as it is to try to solve a missionary slump with a marketing campaign, religious groups — like commercial businesses — should think twice before undergoing a brand overhaul. more


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