From Name:
From Email:
To Name:
To Email:

Optional Message:

Gen Y shops with their senses, Gen Z with their cents

from Home Textiles Today via Casual Living

A new study by Brodeur Partners finds what it calls "a practicality divide" between boomers and 18- to 34-year-old shoppers. "For boomers, the ideal shopping experience is about getting a good deal on a decent product. For Gen Y, it's more about a stimulating, sensual, 'sharable' experience," according to the strategic communications company. "Think sensible shoes vs. smartphones." more

Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063