9 easy ways you can use social media to inspire innovation
from American Express' Open Forum
There's a lot of discussion in the innovation community these days about social innovation — the process of harnessing social media to "crowdsource" innovation by drawing in ideas from a wide range of people. But while social media has great power as a crowdsourcing tool, managing, motivating and getting focused input from strangers in the crowd can be time-consuming and difficult for the average small business owner.
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