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Wagon Wheels drop Wild West look in redesign by Bloom

from Packaging News

Design agency Bloom has redesigned the Wagon Wheels brand in a revamp that drops the biscuit's well-known Wild West look. The London agency has designed a new logotype in a bid to make the brand more relevant to today's children. Ed Hayes, Bloom Planning Director, said: "We knew that nowadays kids don't get as excited about cowboys and indians as their parents' generation." more

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