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Venture brands

from Brand Packaging

Have challenger brands inspired a new opportunity for retailers in venture brands? The retailer's quest for sustainable margins is tougher than ever as price wars squeeze margins from all sides. To compete, retailers are forced to sell leading brands on heavy promotion - it's not unusual for 80 percent volume to be sold on deal - and drop prices on private label. Price match guarantees and price comparison sites only add to the problem. more

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