More consumers opting for local produce
from The Gourmet Retailer
According to recent Mintel research, 52 percent of consumers say that it's more important to buy local produce than organic options. Data from Mintel's Global New Products Database seems to support this statement, as fruit products with a natural/organic claim have declined 58 percent between 2008 and 2011, while vegetable product launches with that claim have decreased by 77 percent during the same time period.
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