Store-brand groceries now on premium shelves
from USA Today
Once stigmatized as a second-rate alternative, store brands are taking on their name-brand counterparts with splashier packaging and a growing number of organic, all-natural and higher-end products. The push is part of a broader expansion of store brands into every corner of the supermarket; shoppers can now find cheaper versions of Greek yogurt, organic frozen pizzas, gelato and even specialty chocolates.
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