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Retail USA in 4 years

from Research Brief via MediaPost

According to a new Whitepaper from Nielsen, What's In Store, In-Store For U.S. Retail In 2016, presented by Todd Hale, senior vice president of Consumer & Shopper Insights, traditional mass merchants and supermarkets have yielded share to value channels (club, dollar and supercenter) and drug stores, prompting a series of changes, including format blurring, new marketing outreach techniques and shopper entertainment. more


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