Retail USA in 4 years
from Research Brief via MediaPost
According to a new Whitepaper from Nielsen,
What's In Store, In-Store For U.S. Retail In 2016
, presented by Todd Hale, senior vice president of Consumer & Shopper Insights, traditional mass merchants and supermarkets have yielded share to value channels (club, dollar and supercenter) and drug stores, prompting a series of changes, including format blurring, new marketing outreach techniques and shopper entertainment.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063