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Study: How are grocery shoppers advancing their use of digital media?

from Business Wire via MarketWatch

Connecting with Modern Grocery Shoppers, a new report developed by Brick Meets Click in partnership with Grocery Shopping Network, will be released April 19. "This study draws the most complete picture to date of how grocery shoppers are blending old and new media to make food purchasing decisions," says Bill Bishop, chief architect of Brick Meets Click and chairman of Willard Bishop. "It will help food retailers and their suppliers more effectively manage the transition to a mix of print and digital communications." more


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