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McDonald's pursuit of perfect fries risks overpromising

from Bloomberg via Yahoo Finance

Biting into a McDonald's Corp. French fry should be like "walking on freshly fallen snow," according to Barbara Booth, the company's director of sensory science, while presiding over the fast food giant's semi-annual French Fry Evaluation — a contest among McCain Foods Ltd., ConAgra Foods Inc.'s Lamb Weston and J.R. Simplot Co. to cook perfect versions of McDonald's "World Famous Fries." more

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