McDonald's pursuit of perfect fries risks overpromising
from Bloomberg via Yahoo Finance
Biting into a McDonald's Corp. French fry should be like "walking on freshly fallen snow," according to Barbara Booth, the company's director of sensory science, while presiding over the fast food giant's semi-annual French Fry Evaluation — a contest among McCain Foods Ltd., ConAgra Foods Inc.'s Lamb Weston and J.R. Simplot Co. to cook perfect versions of McDonald's "World Famous Fries."
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