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5 steps to great design with flexible film

from Packaging World

Flexible packaging is widening its reach as a preferred option as marketers fine-tune the specific results they are trying to achieve through packaging, and package development teams gain a better understand of what different resins can or can't do. Creative teams with clear branding objectives and who do their homework on the options available in film can harness flexible packaging’s strengths through design to achieve their goals more effectively. more

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