How to build an online community
from Writer's Digest
If you want to build a following, especially online, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of your expertise or charismatic personality. For instance, celebrities are considered objects of interest because people are fascinated by their glamorous lifestyle, eccentric behavior or award-winning achievements.
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