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Professor Starts E-text Company to Electrify Textbook Field

from Milwaukee Journal Sentinel

M. Ryan Haley, a University of Wisconsin-Oshkosh economics professor, has started a company he hopes will undercut the academic textbook publishing industry and help college students save a lot of money. CoreTxt Plus Inc. is distributing a free digital statistics textbook to UW-Oshkosh students. "We bypassed the middleman, which is the people making all the money off our students," Haley said. "They're putting new editions out every few years now, and it's absurd. Statistics hasn't changed in 150 years." Haley estimates the e-text has saved UW-Oshkosh students taking the economics and business statistics class $100,000 to $150,000 during the four semesters it has been used. more


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