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Marketers reach for wrinkle cream as cosmetic claims face scrutiny

from Advertising Age

Cosmetics have for years taken a backseat to drugs, food and nutritional supplements when it comes to scrutiny from regulators and other watchdogs, but that is changing. The Food and Drug Administration, Congress and the National Advertising Division of the Council of Better Business Bureaus are all focusing attention on what may be the fastest-growing regulatory frontier in marketing: cosmetics ingredients and claims.

Related articles:
  • FDA outlines rules for food and cosmetics containing tiny nanoparticles (The Washington Post)
  • FDA issues draft guidance on nano-food (Government Executive) more

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