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What can churches learn from hospitality field?

from Church Executive

The hospitality business is very clear about its product niche: budget, limited service, long-term stay, luxury. Ministry, on the other hand, is often broadly — and loosely — defined. Almost anything that says "we help others" can be seen as ministry. Ministries need to be clear and intentional about whom they are serving. Know your target, put metrics in place and push the envelope are just a few lessons churches can learn from the hospitality field. more

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