Report: Millennial shoppers hard hit by economic downturn
from Chain Store Age
Millennial shoppers (consumers ages 18-34) now represent the highest percentage of Americans who do not have enough money to cover their basic needs according to WSL/Strategic Retail, a leading authority on shopper behavior and retail trends. The finding, which noted that nearly 25 percent of this young adult market say they are not able to make ends meet as compared with 17 percent of adults ages 35-54, and only 13 percent of those age 55 and over was revealed as part of the company's How America Shops MegaTrends report, Moving On 2012.
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