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Report: Millennial shoppers hard hit by economic downturn

from Chain Store Age

Millennial shoppers (consumers ages 18-34) now represent the highest percentage of Americans who do not have enough money to cover their basic needs according to WSL/Strategic Retail, a leading authority on shopper behavior and retail trends. The finding, which noted that nearly 25 percent of this young adult market say they are not able to make ends meet — as compared with 17 percent of adults ages 35-54, and only 13 percent of those age 55 and over — was revealed as part of the company's How America Shops MegaTrends report, Moving On 2012. more

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